Part II, The Visualizations: Analyzing the Indian Film Industry through Irfan’s Guftagoo Interviews

Sudev Sheth
2 min readJan 24, 2021

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By Sudev Sheth, Nitin Rao, and Rachel Hong

This is a database of metadata from the interviews that have appeared on the Indian TV program Guftagoo. Guftagoo means “conversation” in Hindi, and every week the program airs a 0.5–1.5 hour conversation between the host, noted journalist S.M. Irfan, and a member of Indian cinema, from titans of Bollywood to lesser-known producers in the regional film industries of India. All of the interviews to date, around four hundred, are available on YouTube. Our goal is to provide a coded database for scholars around the world to understand and access topics and themes ranging from business, social values, responsibility, development of industry, government, censorship, gender, skin color, life histories, and much more

Here are seven key visualizations of the Guftagoo archive, generated by the Bollywood and Beyond team at the University of Pennsylvania.

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Sudev Sheth
Sudev Sheth

Written by Sudev Sheth

Historian, musician, author, & teacher @Penn , @Wharton Lecturer @LauderInstitute , @PennHistory Past Fellow @HarvardHBS Relative perspectivism, past & present

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